Matomo-first analytics
I still care about measurement, but only as a tool for better decisions. The point is useful signal, not dashboard theatre.
About
Practical systems, clearer decisions, less noise.
I’m Putte Arvfors. I build useful systems, not impressive-looking clutter. The shift here is simple: AI systems builder first, with analytics and SEO as supporting proof.
Background
I’m currently at Currently at Authority. I still care deeply about measurement, but only as a way to make better decisions. The main story now is practical AI systems, automation, and shipping useful work without adding unnecessary complexity.
My old site leaned hard into Matomo-first analytics, privacy-first tracking, experimentation, and technical SEO. Those things still matter to me — they just sit underneath a broader builder identity now.
I like the messy middle: turning vague ideas, data, and workflows into something useful, maintainable, and calm enough that a real team can keep using it.
Useful parts of the old site, re-framed for the new one.
The migration is not about copying the old positioning verbatim. It’s about keeping the depth and credibility that still help while letting the new identity lead.
Privacy-first approach
GDPR, consent, and data minimization are part of the design, not something bolted on later.
AI-augmented workflows
Claude Code, ChatGPT, GitHub Copilot, and similar tools are practical accelerators when used with judgment.
How I like to work
Calm over clever
Useful beats flashy, and clear beats clever when the work has to live on.
Hands-on by default
I like shipping with enough detail that the result can be maintained after I’m gone.
Privacy matters
Good measurement should respect people instead of working around them.